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Insurers are faced with an increasingly complex challenge of how they can reach their target audience with the right product to fit the individual consumer’s needs, whilst providing consumers with the choice on how they want to do business with the insurers.

OmniDirect® is a highly flexible direct-to-consumer platform that offers insurers a build-once use-many-times option where they not only want to use the capability for their own website but wish to push it out to selected distribution partners.

OmniDirect integrates seamlessly with iPipeline’s range of insurance technologies but can also integrate with insurer’s own systems. It offers flexible workflows to meet your specific needs and a robust content management system incorporating client self-service for content maintenance. 


  • Content Syndication - build it once and deploy it multiple times
  • Content self-service with Sitecore including Personalisation and Campaign Management
  • Integrations with needs analysis, quoting, CRM, underwriting and e-Apply
  • Analytics - track effectiveness of marketing campaigns and user behaviour
  • Responsive – preview and test your content on a range of device sizes
  • Multi-lingual and multi-jurisdiction support


  • Be able to reach your customers through a range of different distribution partners and engagement strategies
  • Flexible and configurable buying journeys, whether that’s simplified or full underwriting, entirely online or collaborative selling through a call centre
  • Maintain your deployment through client self-service
  • Optimised marketing campaigns and customer segmentation
  • Personalise the buying experience for the consumer and drive improved conversion rates
  • Tap into the underserved millennial and mid-market
  • Minimise staffing requirements for low value product sales

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