Tag: Steve Sanders

Season 1, Episode 10 | A CMO’s Perspective on Marketing Insurance Products

Released June 29, 2018

This episode of the Pipecast features Steve Sanders, Senior Vice President and Chief Marketing Officer at Columbus Life Insurance Company. Steve discusses the evolution of the insurance industry from his perspective over the past two decades, touching on how his organization manages its most important goals in an ever-changing landscape. From recruiting to training, marketing and service, Mr. Sanders’ tales of successes and challenges are relevant to all of us in the life insurance industry today.

Steve Sanders, SVP & CMO of Columbus Life Reveals Strategy to Cut Submission to Commission Time in Half

Speed to market is critical to success.

From a process perspective, too much time is spent correcting mistakes, manually re-issuing policies, and waiting on paper deliveries to close out business. Technology can provide dramatic reductions in processing time, improve the experience for agents and consumers, and enable carriers and BGAs to sell more insurance.

In this national webcast, SVP and CMO of Columbus Life Insurance Company, Steve Sanders, reveals their strategy and vision to utilize iPipeline’s iGO e-App and DocFast to cut Columbus Life’s submission to commission time in half.