Exton, PA (September 19, 2017) – iPipeline® – a leading provider of cloud-based software solutions for the life insurance industry – today announced the acquisition of Laser App Software®, a premier provider of forms automation and management software for the securities and insurance industries. Laser App is used by approximately 100,000 registered investment advisors (RIAs), agents, broker-dealers and mutual funds to streamline the process of completing client forms.
“Simple and straightforward solutions make it
easier for advisors, RIAs, broker-dealers and mutual funds to do their
work and effectively engage their customers. Open platforms are required
to standardize reporting forms and processes, deliver efficiency and
consistency, and manage documents on an on-going basis. This is where
Laser App has managed to lead the market,” said Tim Wallace, CEO,
iPipeline. “By constructing a centralized library where content owners
can store up-to-date forms and enabling data pre-fill from a variety of
databases, Laser App has managed to fill in a technology gap to reduce
Not-in-Good-Order (NiGO) submissions and speed transactions. We are
extremely pleased about the acquisition, the new technology, and the
potential to deliver increasing value across our collective customer
“Today’s digital customers have little tolerance for
paper-based processing and delays.Whether the transaction is for an
annuity, insurance policy, or mutual fund, it needs to be completed
electronically and quickly to meet the expectations of today’s
consumer,” said Ed Beggs, CEO, Laser App. “iPipeline and Laser App share
the common belief that we must dramatically improve how financial
products are sold and serviced, and that innovation is the catalyst
needed to accomplish this goal. Agents and advisors are demanding
solutions to make their lives easier and those of their customers.
iPipeline is ideally positioned to fill this need, and I am confident
that Laser App’s complementary solutions and content will serve as
strong technology assets.”
Laser App users report an 80% – 90%
reduction in processing time by accessing a library of over 33,000
up-to-date forms for the securities and insurance industries. Users can
also pre-fill fields with data from CRM platforms, customer databases,
commercial services, and various systems to eliminate
errors. e-Signature and mobility are incorporated to engage the digital
customer and improve the overall buying experience.
has developed a strong following of loyal customers since the company’s
inception. Their high retention rate and customer satisfaction level
speak strongly about their value as a trusted business partner for RIAs,
broker-dealers, carriers, and mutual funds,” said Larry Berran, COO and
CFO, iPipeline. “I am excited about the expansion in our customer base
and our ability to offer new innovations and content to streamline and
accelerate the selling and processing of diversified financial
To learn how you can implement Laser App’s electronic forms and content to streamline and accelerate your processing requirements and better engage the digital customer, contact firstname.lastname@example.org or call 1-800-758-0824, option 2.Visit www.laserapp.com.
About Laser App
Laser App Software creates advisor friendly solutions that combine state‐of‐the‐art forms-filling technology with a massive library of industry related forms. Forms are maintained by Laser App so representatives can focus on their clients, rather than filling out paperwork. Founded in 1995 by financial advisor Ed Beggs, Laser App has pioneered forms-filling in the financial services industry. For more information on Laser App, visit http://www.laserapp.com.
is a leading provider of cloud-based software solutions for the life
insurance industry. Through our SaaS solutions, we accelerate and
simplify insurance sales, compliance, operations and support. We provide
process automation and seamless integration between every participant
in the life insurance industry including carriers, agents (such as
financial advisors and independent insurance agents), distributors (such
as banks, broker-dealers and general agencies) and consumers. Our
innovative solutions enable automated processing for pre-sales,
point-of-sale execution of applications, post-sale support, reporting,
consumer delivery and agency management.
iPipeline provides the process automation and seamless integration needed on a global basis to make a sale by aggregating more than 120 carriers, 875 distributors and financial institutions, and their producers and licensed advisors in a cloud-based environment. With headquarters in Exton, Pennsylvania, iPipeline has locations in Cheltenham (UK), Fort Lauderdale, Huntersville, Ontario (CA), Philadelphia, Salt Lake City, and Vancouver. Save the date for iPipeline’s Connections 2018 User Meeting & Conference on March 18-20 at the ARIA in Las Vegas. Visit www.ipipeline.com.