Tag: Direct To Consumer

Cavendish Online Launches Direct-To-Consumer Quote and Apply System Using iPipeline’s Consumer Apply Technology

Cheltenham, UK (October 6, 2021) – iPipeline® – a leading provider of low code / no code content-enabled digital solutions and services to the financial services market – today announced protection distributor Cavendish Online has launched its revised quote and apply system, powered by iPipeline’s Consumer Apply™ technology, across its direct-to-consumer, advised and non-advised sales channels. Consumer Apply enables Cavendish Online to access direct-to-consumer products and analyze important market data.

Cavendish Online has also adopted iPipeline’s unique online service and multi-product comparison platform, SolutionBuilder®, across its advised and non-advised sales channels.

The integration is part of Cavendish Online’s ambitious and rapid growth plan for 2021 and beyond, with targeted expansion amongst markets such as younger consumers, renters and gig workers, all of whom are underserved by current distribution channels. iPipeline uses innovative technology to empower advisers and all distribution channels to better engage and serve their customers.

Ian Teague, UK Group Managing Director at iPipeline, said: “We are pleased to be able to enter the direct-to-consumer market with our Consumer Apply technology through one of the most highly-respected and innovative technology-enabled distributors, Cavendish Online. They have big plans for growth, and our technology is the perfect solution to help them deliver protection sales, both advised and non-advised, at scale and profitably.”

iPipeline offers insurers and distributors a range of technology to serve its customers more efficiently with greater data and MI. This includes distributor portals, SolutionBuilder and AssureWeb®, which process approximately 50% of all UK intermediary sales, while its SSG Digital® Platform has processed more than 3.7 million policies across protection, savings, and investments and currently processes more than 30% of UK new protection policies.

John Nelmes, Marketing Director at Cavendish Online said: “We have ambitious plans for rapid growth and need a market-leading technology provider to help us continue to deliver innovation across all of our protection distribution channels. Our ability to build flexible and tailor-made protection journeys, including quote and apply, is an essential part of ensuring the smoothest customer journey possible. It will allow us to scale while offering customers the best value solutions.”

Media Enquiries
Lisa Shea, Marketing, lshea@ipipeline.com, 484-870-6234

About iPipeline UK
iPipeline UK is a leading provider of business intelligence, e-quote, e-application, policy delivery, e-signature and policy holder services to the UK life and pensions market. iPipeline’s SSG Digital® Platform offers the UK’s broadest range of integrated and licensed solutions used by leading providers, distributors, and their IFAs via their Websites or CRM systems. To learn how you can better use iPipeline’s industry-leading solutions to streamline and accelerate your business activities, visit us at www.uk.ipipeline.com

What’s Changed in the Past 8 Months? A Lot, According to Our Clients… So What Have We Been Up To?

From an industry perspective, insurance carriers are more interested than ever in digitization. At the same time, they’re in hot pursuit of direct-to-consumer (DTC) solutions to meet the needs of millennials, retirees, and everyone in-between. Not surprisingly, the idea and interest in a DTC model has exploded in the past eight months, accelerated by people panic-buying to make sure their loved ones can cover their mortgage, for instance. More specifically, we’ve seen a lot of desire to bring final expense products to market quickly and put the appropriate technology in place to support a DTC strategy.

As a carrier, when you start your discovery process around DTC, there are numerous factors to consider:

  • What types of products are you planning to offer?
    Most consumers are looking for simplicity, great rates, and something they can obtain today.

  • How are you going to retain consumers?
    One of the most expensive parts of the process is getting the consumer in the door- but once you have them, how do you keep them? Exit rates are high- in many instances as high as 80%- depending on the lead source. It’s imperative to arrive at the right mix of information and education and ask the right questions.

  • What’s the best path for the consumer?
    Some don’t want to speak with anyone and want to complete the entire process by themselves. Others need a little handholding with a good, clean, instant handoff to an agent or call center at precisely the right time. This requires careful consideration as to how you should build these workflows. An even better offering is to integrate a great AI solution that learns from the consumers that came before them, creating a truly dynamic workflow and process.

  • What types of solutions are you integrating with?
    How will they show you bottlenecks in your process, where the drop-off rates most commonly occur, and where people tend to spend way too much time in the process? Knowing these will increase your success rate, and at the end of the day deliver more policies for your organization.

  • What about those who don’t meet your instant issue scenarios?
    What path are they heading down and what are the key touchpoints to keep them engaged? How will you keep them informed throughout the underwriting process? Be sure you’re not forgetting those extra underwriting requirements and additional forms that might be needed. Ensure you are offering a great digital process to collect every detail, e-Sign, and bring that data back to your underwriters quickly.

  • What will happen when the policy’s ready?
    Your customer is going to want it delivered electronically. Will you need to collect payment at delivery, allow for beneficiary changes, and/or allow for possible upsells? You’ll want to make sure your entire process is digital for smooth integration and an exceptional experience.

  • After the policy is in-force, how does the customer journey look?
    Keeping the customer engaged for the next 20–30 years should be your goal. What type of metrics are you planning to use? What types of third parties can you tap into that give you up-to-date life event information? The answers to these questions will provide you insight into possible future sales, probability of policy lapses, and more.

For most carriers, dipping their toes into the DTC marketplace can be a scary proposition, since there are a lot of unknowns and making the wrong choices up front can lead to poor results and big missed opportunities. If you’re looking for a good partner, and one that can help consult with you through the entire process–sharing ideas, best practices, and keeping you out of the preverbal minefield–give us a look. We have the tools and the experience that many other insurance carriers just like you count on to bring thousands of insurance products to market.

Is DTC on your mind? I’d like to know what your organization has been planning regarding the launch of its DTC model. Reach out to me with your ideas, comments, and suggestions!

iPipeline Expands Product Management Group With Appointment of Industry Veteran Roy Goodart

Focus Will Be on Advancement of iPipeline’s SSG Digital Platform for Brokers and Advisors, Direct Writers, and the Direct-to-Consumer Digital Experience

EXTON, PA (August 4, 2020) – iPipeline®, a leading provider of cloud-based software solutions for the life insurance and financial services industry, today announced the appointment of Roy Goodart as VP of Product Management. A 20-year veteran with a record of success in managing SaaS and business process automation platforms for the life insurance and financial services industry, Goodart comes to iPipeline from Paperless Solutions Group, where he served as Chief of Product and Customer Success. In his new role at iPipeline, he will be responsible for implementing his vision for the enhancement of the SSG Digital® Platform and Direct-to-Consumer (DTC) solutions, as well as executing the company’s overall product strategy to fulfill customers’ digital initiatives.

“We have been re-thinking our approach to our solutions given the impact of the COVID pandemic. As part of our initiative to accelerate the pace of digital transformation we have decided to add multiple additional senior leaders and top talent to our Product organization. We are happy to welcome Roy Goodart back to iPipeline to drive a seamless digital experience for consumers, agents, and advisors,” said Larry Berran, CEO, iPipeline. “We are looking to double down on our investment in this space and Roy has a track record of producing innovative, easy-to-use products that meet the immediate needs of our industry. Given the likelihood that more business will be transacted remotely, one of his strategic initiatives will be the continued development of comprehensive, next-gen direct-to-consumer (DTC) solutions, including DTC offerings enabled by advisors and brokers. Roy is no stranger to anyone in our industry, and we are pleased to have him onboard at iPipeline to drive our innovation.”

“iPipeline is in a unique position to deliver incredible value to an industry greatly in need of fulfilling their digital transformation imperative. The new challenges emerging from COVID-19 are going to be with us for the foreseeable future. There is no better way to overcome remote engagement obstacles than by using an integrated platform designed for agents, advisors, and consumers,” said Roy Goodart, VP of Product Management, iPipeline. “My immediate focus will be on advancing the SSG Digital platform, integrating new products, and delivering on the next installment of a DTC solution to power sales and meet consumer expectations.”

Prior to Goodart’s role at Paperless Solutions Group, he held key executive positions at Prospect9, Aplifi, AgencyWorks, and InsureSocket. He earned a Bachelor of Science Degree in Marketing at Westminster College, and a Master of Business Administration Degree from University of Phoenix.

For assistance in reimagining how your organization does business in the COVID-19 environment and to achieve a competitive digital advantage, contact sales@ipipeline.com or call 1-800-758-0824, option 2.

About iPipeline
iPipeline is a leading provider of cloud-based software solutions for the life insurance and financial services industry. Through our SSG Digital end-to-end platform, we accelerate and simplify sales, compliance, operations and support. We provide process automation and seamless integration between every participant in our ecosystem including carriers, agents, general agencies, advisors, broker-dealers, RIAs, banks, securities/mutual fund firms, and their consumers on a global basis. Our innovative solutions include pre-sales support, new business and underwriting, policy administration, point-of-sale execution of applications, post-sale support, data analysis, reporting, user-driven configuration, consumer delivery and self-service, and agency and firm management.

iPipeline’s platform is used by approximately 150 carriers, 1,400 distributors and financial institutions, and their agents and licensed advisors in a cloud-based environment. With headquarters in Exton, Pennsylvania, iPipeline has locations in Bromley (UK), Burlington (Canada), Cheltenham (UK), Dallas, Fort Lauderdale, Huntersville, Ontario (CA), Philadelphia, Pleasanton, and Salt Lake City. Visit www.ipipeline.com.


For iPipeline:
Lisa Shea
484 870 6234