Mutual of Omaha Implements iPipeline Maestro for e-App Self-Maintenance

  • iPipeline

Self-Maintenance Capability Delivers Speed-to-Market Advantages for Product Launches

EXTON, PA (February 19, 2020) – iPipeline® – a leading provider of cloud-based software solutions for the life insurance and financial services industry – today announced Mutual of Omaha, a Fortune 500 organization offering insurance and financial products, has implemented its Maestro® product for e-App self-maintenance. The new product enables carriers to build their own screens, define basic rules, and map forms to gain speed-to-market advantages and simplify the launch of new products. Using Maestro, Mutual of Omaha recently designed and launched its new accidental death and cancer insurance products.

“When a carrier is designing a new insurance product, stakeholders across the enterprise need to be engaged throughout the entire process. Maestro has been created to provide more control, autonomy and benefits throughout the process for our customers,” said Larry Berran, CEO, iPipeline. “Mutual of Omaha is pioneering the use of Maestro®, and the early returns have been excellent to date. The ability to provide this self-maintenance capability, for e-App and other products, is delivering speed-to-market advantages which were previously not realizable. We are committed to delivering and expanding this new capability for more carriers throughout 2020 and beyond.”

“iPipeline’s Maestro self-maintenance innovation has enabled us to streamline the new product development process,” said Robert Gregg, Vice President and Actuary at Mutual of Omaha. “When we engage iPipeline for assistance, it’s for help with complex rules, product testing, third party integrations and best practices. We are able to get a significant head start on the work, allowing for an early feedback loop with internal stakeholders. Once we get beyond those early stages of product design, changes are made easily on the fly, and this amounts to an enormous time savings for us in the new product launch process. Maestro for self-maintenance enabled us to go live with our new accidental death and cancer insurance products in record time within our call center. The effort has been highly collaborative, and I am confident that Maestro will continue to have a positive impact on how we work as a team going forward.”

Maestro is iPipeline’s self-maintenance innovation which allows you to configure your own unique product forms, screens, rules, rates and more. For more information on how Maestro can provide self-maintenance capabilities to improve speed-to-market and collaboration across the enterprise, contact your assigned sales representative,, or call 1-800-758-0824, option 2.

About Mutual of Omaha
Founded in 1909, Mutual of Omaha is a highly-rated, Fortune 500 organization offering a variety of insurance and financial products for individuals, businesses and groups throughout the United States. As a mutual company, Mutual of Omaha is owned by its policyholders and committed to providing outstanding service to its customers. For more information about Mutual of Omaha, visit

About iPipeline
iPipeline is a leading provider of cloud-based software solutions for the life insurance and financial services industry. Through our SSG Digital, end-to-end platform, we accelerate and simplify sales, compliance, operations and support. We provide process automation and seamless integration between every participant in our ecosystem including carriers, agents, general agencies, advisors, broker-dealers, RIAs, banks, securities/mutual fund firms, and their consumers on a global basis. Our innovative solutions include pre-sales support, new business and underwriting, policy administration, point-of-sale execution of applications, post-sale support, data analysis, reporting, user-driven configuration, consumer delivery and self-service, and agency and firm management.

iPipeline’s platform is used by approximately 150 carriers, 1,400 distributors and financial institutions, and their agents and licensed advisors in a cloud-based environment. With headquarters in Exton, Pennsylvania, iPipeline has locations in Bromley (UK), Burlington (Canada), Cheltenham (UK), Dallas, Fort Lauderdale, Huntersville, Ontario (CA), Philadelphia, Pleasanton, and Salt Lake City. Visit


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