Author: iPipeline

iPipeline® Partners with iCover, Harnessing AI Underwriting to Optimize the Insurance Buying Experience

iCover’s Algorithmic Underwriting Enables Fast and Accurate Risk Assessment at the Point of Sale, and Significantly Higher Rates of Instant Decisions

EXTON, PA—September 15, 2022—iPipeline® announced that it has entered into a strategic partnership with iCover, an InsurTech provider of algorithmic underwriting for streamlining the assessment, pricing, and delivery of life insurance. This strategic alliance harnesses the power of both platforms—with iCover helping to strengthen iPipeline’s existing automated capabilities within its Resonant® solution—to create a faster life insurance sales cycle.

iCover, which will become available via iPipeline’s iGO® e-App, uses artificial intelligence (AI) predictive modeling to assess mortality risk, reducing the digital consumer application process to five minutes—and producing fully underwritten offers without labs, exams, or attending physician statements.

“As the demand for AI-driven automated medical underwriting grows, we have partnered with an innovative and progressive AI provider to create an even faster end-to-end selling process,” said Deane Price, Chief Executive Officer of iPipeline. “The combination of iPipeline and iCover will automate and simplify a process which can normally take weeks, while increasing sales and lowering overhead. This is a game-changing enhancement for the life insurance industry, and we are proud to offer it in our ecosystem.”

The strategic initiative with Chesterfield, MO-based iCover will offer iPipeline users:

  • Simplified and accelerated application interview and experience, where medical questions and responses are channeled into iCover’s algorithm model for accurately rating applicant risk.
    • This streamlined process can be applied to multiple types of products—including term and permanent life insurance, and fixed and variable annuities.
  • Lower cost per application, due to the elimination of underwriting risk assessment time from the process.
  • More instant offers because risk is priced using iCover data and proprietary analytics.
  • 75% straight-through processing rate, enabling more point-of-sale conversions, reducing sales cycle time, and allowing insurance agents to receive payment faster.

“We built a powerful decision framework that has revolutionized underwriting,” said Hari Srinivasan, Founder and CEO of iCover. “Working together with iPipeline, we can help insurers expand their reach and sell to a greater number of customers through a seamless, digital experience that just takes a few minutes.”  

About iPipeline

iPipeline is building the end-to-end digitized ecosystem for the life insurance and wealth management industries, which will enable millions of uninsured or under-insured Americans to secure their financial futures as part of a holistic financial planning experience. The firm is working to optimize all application and processing workflows—from quote to commission—and consolidating them within one of the most expansive straight-through processing platforms, significantly reducing paper, saving time, and increasing premiums and placements for insurance agents. iPipeline is also committed to offering premier subscription-based tools to help financial institutions and advisors automate and digitize financial transactions, comply with regulations, and seamlessly incorporate life insurance and annuities into client accounts. 

The iPipeline digital ecosystem incorporates one of the industry’s largest data sets to enable advisors and agents to optimize their businesses. Since its establishment in 1995, iPipeline has facilitated 1.5 billion quote responses, $32 billion in savings on printing and mailing costs, the collection of 55 billion premiums, and the protection of 25 million lives. iPipeline operates as a unit of Roper Technologies (NYSE: ROP), a constituent of the S&P 500® and Fortune 500® indices. For more information, please visit https://www.ipipeline.com/.

About iCover

iCover is a cloud-based algorithmic underwriting platform that helps insurers sell to the middle market. By leveraging data and predictive analytics iCover can quote, underwrite, and deliver life insurance in under 5 minutes. iCover was built by industry insiders Hari Srinivasan and Nicole Mwesigwa who applied their 30+ years of InsurTech experience and intimate knowledge of automated underwriting technologies. To learn more about iCover, visit www.icoverinsure.com.

Media Contacts:

Laura Simpson

JConnelly for iPipeline

973-713-8834

ipipelinepr@jconnelly.com

Hari Srinivasan

CEO & Founder, iCover

314-255-3861

hari@icoverinsure.com

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iPipeline® Ecosystem Enables National Life Group to Create Fully Automated New Business Underwriting Platform

National Life Becomes One of the First Providers to Offer a Fully Digital Distribution of Indexed Universal Life Insurance Policies via Same-Day Turnaround and Without Human Touch

EXTON, PA and MONTPELIER, VT—September 13, 2022—iPipeline® announces that National Life Group is utilizing its iGO® e-App and Resonant® underwriting solutions to automate and optimize the underwriting and distribution of indexed universal life insurance policies.  

iPipeline’s technology enables National Life to become one of the first insurance providers to distribute universal life insurance policies via a fully digital process—on the same day the customer applies for coverage and without the need for any human touch. By integrating iPipeline’s e-App, new business solutions with underwriting and e-Signature tools, National Life can now fully digitize and automate all processes involved in issuing a complex indexed universal life insurance policy—including electronic application, data transfer, underwriting, policy approval, and sending the policy to the customer.

“Our partnership with National Life spans more than a decade—and it has culminated in an innovative platform which reduces the time it takes to issue an indexed universal life insurance policy from approximately 46 days—to less than one,” said Deane Price, Chief Executive Officer of iPipeline. “National Life has been one of the fastest growing life insurers in the U.S.,* and we are proud that our ongoing collaboration has positioned them to grow at scale to meet the expectations of their customers.”

“National Life and iPipeline are two companies, yet from the beginning of our strategic partnership, we have been one collaborative and innovative team,” said Nimesh Mehta, Senior Vice President and Chief Information Officer of National Life Group. “We are a purpose-driven organization, and iPipeline shares our commitment of getting the process right—especially for those in Middle America, where a significant percentage of the population is uninsured or underinsured. Our relationship with iPipeline empowers us to transform the way we deliver insurance, so that we are well-positioned to stay one step ahead of customer expectations in today’s changing world—and ensure the process will never prevent customers from protecting their financial future.”

About iPipeline

iPipeline is building the end-to-end digitized ecosystem for the life insurance and wealth management industries, which will enable millions of uninsured or under-insured Americans to secure their financial futures as part of a holistic financial planning experience. The firm is working to optimize all application and processing workflows—from quote to commission—and consolidating them within one of the most expansive straight-through processing platforms, significantly reducing paper, saving time, and increasing premiums and placements for insurance agents. iPipeline is also committed to offering premier subscription-based tools to help financial institutions and advisors automate and digitize financial transactions, comply with regulations, and seamlessly incorporate life insurance and annuities into client accounts. 

The iPipeline digital ecosystem incorporates one of the industry’s largest data sets to enable advisors and agents to optimize their businesses. Since its establishment in 1995, iPipeline has facilitated 1.5 billion quote responses, $32 billion in savings on printing and mailing costs, the collection of 55 billion premiums, and the protection of 25 million lives. iPipeline operates as a unit of Roper Technologies (NYSE: ROP), a constituent of the S&P 500® and Fortune 500® indices. For more information, please visit https://www.ipipeline.com/.

About National Life Group

National Life is here to bring you peace of mind. We’ve been keeping our promises since 1848. Believe in tomorrow, do good today. Learn more at NationalLife.com.

National Life Group® is a trade name of National Life Insurance Company, founded in Montpelier, Vt., in 1848, Life Insurance Company of the Southwest, Addison, Texas, chartered in 1955, and their affiliates. Each company of National Life Group is solely responsible for its own financial condition and contractual obligations. Life Insurance Company of the Southwest is not an authorized insurer in New York and does not conduct insurance business in New York.

Media Contacts:

Laura Simpson

JConnelly for iPipeline

973-713-8834

ipipelinepr@jconnelly.com

Beth Rusnock

Corporate Communications, National Life Group

802-229-7214

brusnock@nationallife.com

* #3 fastest growing life company over the past 5 years (of companies with $50M+ of sales in 2016) – LIMRA Sales Rankings, 4Q2021

TC128548(0822)1

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5 Ways to Improve Your Placement Ratio

In today’s business environment, data is the new currency.

The industry leaders of today are the data-driven companies. Their leaders recognize the impact that data has on maximizing operational efficiencies, better managing risk, providing better customer service, identifying market trends and conditions, and driving innovation—all while driving more premiums and setting your company up for unlimited growth.

A data-driven mindset enables you to make faster and more informed decisions—and gives you an edge over your competition.

Explore 5 ways where data can help you improve your placement ratio:

1.  Replicate Outstanding Performance Across Your Agents

Agent profitability is crucial to the success of your agency—and monitoring the cost per dollar premium earned plays a critical role. With data readily at your fingertips, you can seamlessly identify your strongest performers—as well as those who may need some coaching. Data also enables you to focus on growing your business by duplicating outstanding best practices to train your agents.

Did You Know

  • The average approved other than applied rate for an agent is 27.18%.
  • The average placement of approved other than applied cases is only 55%.

2.  Identify the Most Successful Behaviors Using Productivity Rates

In today’s hybrid/remote work environment, it can be especially challenging to identify where your productivity leaks are—and how to manage them. Analytics can help you pinpoint specific activity in your agency which will help you increase productivity, drive premiums and profitability, and identify which agents to bonus.

Did You Know

  • The average case manager in the industry performs 277 activities on 1 case.
  • Cases with more than 350 activities are 23% more likely to place than cases with less that 250 activities.

3. Decrease Your “Approved Other Than Applied” Rates Through Monitored Underwriting

With life insurance, underwriting plays a key role in a favorable decision. It is also the longest tail in the process and often involves negotiation with the carriers’ underwriters to get the cases approved as applied. A number of cases, however, are approved other than applied due to poor field underwriting or applying to the wrong carrier for the customer. Most of the successful agencies have specifically hired underwriters who can identify potential issues—early in the process. These underwriters make sure the customer is offered the right product from the right carrier and from one that matches their health and financial profile, in addition to managing the expectations of both the agent and customer to decrease the approved other than applied (AOTA) rates, which improve placement ratios.

Did You Know…

  • 20% of the time that applicants apply for preferred non-tobacco, they only get approved for standard non-tobacco.
  • These cases only place 51% of the time.

4.  Compare Your Cycle Time Performance with Carriers vs. Other Agencies

Real-time data allows you to compare your performance with your carrier vs. your peers with the same carriers. This helps you identify and drive actions—such as higher service levels from underwriting—which result in better commissions that benefit your agency and allow you to confidently report your data-driven performance.

Did You Know

  • Some carriers process certain products 30% more quickly than others.
  • Most carriers average 50 days slower for one BGA than they average for all others. Are you that BGA?

5.  Monitor Your High-Premium Cases to Ensure You Aren’t Leaving Premiums on the Table

One of the most challenging aspects of a business is achieving an 80% level of confidence in accurately predicting your premium vs. using your gut instincts. Data driven confidence—backed by two algorithms that predict the likelihood that a case will place, and when it will place to forecast an agency’s premium—can help you make real-time decisions on whether to spend more money now to make more or cut back now to save based on future cash flows.

Did You Know

  • Once a case stays open for more than 60 days, it’s roughly 3.5% less likely to place for every additional 5 days it stays open.

Get a holistic view of your agency’s operations and the real-time performance metrics you’ve been looking for with InsureSight® from iPipeline.

Designed and developed by iPipeline’s data analytics and data sciences team, InsureSight provides real-time performance metrics across your agency—and shows how you stack up against the competition. With this comprehensive snapshot, you can analyze cycle times, placement ratios, and premiums—in real-time—to drive operational performance, identify market opportunities, and increase your wallet share.

Can you predict how much premium you’ll bring in this year? Here’s how Advisors Excel increased their premium by $1.2M in 12 months.

Start your journey toward becoming an industry leader today!

Can you predict how much premium you’ll bring in this year?

Here’s how Advisors Excel increased their premium by $1.2M in 12 months…

  • They know when their case managers haven’t touched the case in 4 days
  • They know when trending business begins to decline – so they can quickly investigate and take real-time action
  • They know what their real cycle time is with carriers
  • They know which 3 agents slowed their average cycle time down by 5 days last quarter

Advisors Excel can analyze life insurance annuity cases, quotes, and e-Apps – faster and easier – by integrating iPipeline’s InsureSight Data Factory, powered by data cloud company Snowflake, with their customer relationship management (CRM) system to obtain streamlined data.

Give Yourself an Edge Over Your Competition and Explore 5 Ways to Improve Your Placement Ratio

Imagine what insights you could have with InsureSight…

Life and Disability Income Insurance Products from MassMutual Now Available on iPipeline®’s End-to-End Digital Platform

SPRINGFIELD, MA and EXTON, PA—July 19, 2022—Massachusetts Mutual Life Insurance Company (MassMutual) today announced another way to access its life and disability income (DI) insurance products. Effective immediately, products are now available through iPipeline® on iGO®, iPipeline’s intelligent digital application platform built specifically for insurance and financial services.

The expanded access is being made possible by MassMutual Strategic Distributors (MMSD), a dedicated third-party distribution channel introduced by MassMutual in early 2021 to expand the company’s reach to more people and provide them with the financial solutions they need. One of MMSD’s highest priorities is to provide and enhance digital capabilities for its distribution partners and do so in the ways that they want to do business.

“We are committed to significantly expanding our ability to deliver on our purpose to help people secure their future and protect the ones they love,” said Lisa Todd, Head of Life and Disability Insurance Distribution, MassMutual Strategic Distributors. “With iPipeline’s technology, we can provide our distribution partners with an easy, quick, and efficient digital journey that will help them grow their business.”

iGO provides an end-to-end technology ecosystem that ensures that 100% of e-Applications are in good order, and on a platform that is available anytime, anywhere, and on any device. Through simplifying the application process, financial professionals can expect to reduce cycle time and increase placement ratio.

“Our goal is to provide our distribution channels with the digital capabilities they need to continue to grow while we continually expand with new ways to reach more people,” said Dominic Blue, Head of Third Party and Direct to Consumer. “We chose iPipeline as one of our key solutions for this critical technology to help us achieve this objective, while providing exceptional service to our third-party distribution partners.”

“We’re excited to extend our market-leading technology to the MassMutual Strategic Distributors distribution channel,” said Bill Hunter, Senior Vice President of Sales at iPipeline. “Harnessing our end-to-end technology ecosystem can assist MMSD in simplifying and accelerating its workflow while providing an efficient and effortless digital experience to help them promote its growth goals.”

About MassMutual

MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyowners. Founded in 1851, the company has been continually guided by one consistent purpose: we help people secure their future and protect the ones they love. With a focus on delivering long-term value, MassMutual offers a wide range of protection, accumulation, wealth management and retirement products and services. To learn more about MassMutual Strategic Distributors, visit mmsd.massmutual.com.

About iPipeline

iPipeline is building the end-to-end digitized ecosystem for the life insurance and wealth management industries, which will enable millions of uninsured or under-insured Americans to secure their financial futures as part of a holistic financial planning experience. The firm is working to optimize all application and processing workflows—from quote to commission—and consolidating them within one of the most expansive straight-through processing platforms, significantly reducing paper, saving time, and increasing premiums and placements for insurance agents. iPipeline is also committed to offering premier subscription-based tools to help financial institutions and advisors automate and digitize financial transactions, comply with regulations, and seamlessly incorporate life insurance and annuities into client accounts. 

The iPipeline digital ecosystem incorporates one of the industry’s largest data sets to enable advisors and agents to optimize their businesses. Since its establishment in 1995, iPipeline has facilitated 1.5 billion quote responses, $32 billion in savings on printing and mailing costs, the collection of 55 billion premiums, and the protection of 25 million lives. iPipeline operates as a unit of Roper Technologies (NYSE: ROP), a constituent of the S&P 500® and Fortune 500® indices. For more information, please visit https://www.ipipeline.com/.

Media Contact:

Laura Simpson

JConnelly for iPipeline

973-713-8834

ipipelinepr@jconnelly.com

Paula Trembley

MassMutual

ptremblay@massmutual.com

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iPipeline® Provides Advisors Excel with Unified Path Toward Accessing Core Data Analytics in Financial Services

In Partnership with Snowflake, Turnkey Solutions Provider Enables Advisors Excel to Combine
Disparate Data Systems, Automate Workflows, and Create Practice Efficiencies to
Position Advisors for Unlimited Growth

EXTON, PA and TOPEKA, KS—June 22, 2022— iPipeline® announces that Advisors Excel, a Topeka-based financial marketing organization, will leverage iPipeline’s services to obtain real-time metrics for analyzing product and operational performance, generate competitive benchmarking and create market penetration opportunities. Financial advisors within the Advisors Excel network will also be able to leverage these insights for automating workflows to increase practice efficiencies.

iPipeline integrates its InsureSight Data Factory, which is powered by data cloud company Snowflake, with Advisors Excel’s customer relationship management (CRM) system. This takes previously siloed data from across the organization’s systems and unites it so that it can be shared across business lines. The end result enables Advisors Excel to analyze life insurance/annuity cases, quotes, and e-Application data – all in an easier and faster process — to access the streamlined data. This solution will enable Advisors Excel to generate scorecards for each advisor, providing them with their overall ranking compared to peers across key metrics, including cycle time, placement ratio, paid cases, and paid premiums.

To learn more about how iPipeline can help you leverage analytics and create efficiencies to capitalize on business opportunities, click here to see how we helped Advisors Excel increase their premium by $1.2 million in 12 months.

“Many distribution firms are working with disparate data systems that have created roadblocks for continued growth. We offer the ability to look at new ways to view data and in ways that intelligence tools and pivot tables simply cannot do,” said David Libesman, Vice President of Data Analytics at iPipeline. “By unifying their data streams through our InsureSight solution, Advisors Excel can now leverage core insights to scale its business, make staffing projections, and provide financial advisors with the opportunity to maintain a competitive advantage in the marketplaces they serve. We are extremely proud to play a key role in helping Advisors Excel become a data-driven company.”

Developed by iPipeline’s data analytics and data science team, the Case Analytics service in InsureSight leverages data from iPipeline’s Agency Management System, which is comprised of more than 300 BGAs (brokerage general agents), 70 carriers, 800,000 annual application submissions, $8 billion in annuity deposits, and $4 billion in life insurance premiums across the industry.

“We have worked with iPipeline consistently for more than a decade and have grown together as our businesses continue to evolve,” said Jim Bowman, President of Life at Advisors Excel. “iPipeline is truly a leader within the life insurance and annuities data space. We view iPipeline as a strategic partner for us over the long haul. As new solutions become available through their ecosystem, we are excited to expand this existing relationship and the services we currently leverage to meet our strategic vision.”

In partnership with data cloud company Snowflake, iPipeline takes the siloed information from Advisors Excel and organizes it into one centralized location. This enhances and streamlines regulatory oversight and compliance while providing financial advisors with a broad enterprise view across all channels.

“Big Data is not just a trendy marketing term; it’s become a necessity to empower our business leaders with different ways to view data from various perspectives,” said Ryan Fickel, Chief Technology Officer of Advisors Excel. “We can’t do that if data is isolated from one system to another. iPipeline has provided us with the tools and access to consolidate multiple datasets, producing insights that can affect our bottom line—such as performance and trends.”

To learn more about iPipeline’s InsureSight solution, please visit https://www.ipipeline.com/products/insuresight, or get in touch with a sales representative via our Contact Us page: https://www.ipipeline.com/contact-us/.

About iPipeline

iPipeline is building the end-to-end digitized ecosystem for the life insurance and wealth management industries, which will enable millions of uninsured or under-insured Americans to secure their financial futures as part of a holistic financial planning experience. The firm is working to optimize all application and processing workflows—from quote to commission—and consolidating them within one of the most expansive straight-through processing platforms, significantly reducing paper, saving time, and increasing premiums and placements for insurance agents. iPipeline is also committed to offering premier subscription-based tools to help financial institutions and advisors automate and digitize financial transactions, comply with regulations, and seamlessly incorporate life insurance and annuities into client accounts. 

The iPipeline digital ecosystem incorporates one of the industry’s largest data sets to enable advisors and agents to optimize their businesses. Since its establishment in 1995, iPipeline has facilitated 1.5 billion quote responses, $32 billion in savings on printing and mailing costs, the collection of 55 billion premiums, and the protection of 25 million lives. iPipeline operates as a unit of Roper Technologies (NYSE: ROP), a constituent of the S&P 500® and Fortune 500® indices. For more information, please visit https://www.ipipeline.com/.

About Advisors Excel

Advisors Excel, founded in 2005, has redefined the role a marketing organization can play in supporting independent financial advisors. Their growth has been unparalleled in the industry and is achieved by working with a smaller group of select advisors. With a focus on making good advisors great business owners, Advisors Excel has revolutionized how financial professionals build and operate their businesses. In 2021, the 500 advisors working with Advisors Excel did over $8.9 billion in annuity, Medicare, and life insurance production. Their affiliated Registered Investment Advisory Firm, AE Wealth Management, currently manages over $18.8 billion and has been named one of the fastest-growing RIAs in the country.

Media Contact:

Laura Simpson

JConnelly for iPipeline

973-713-8834

ipipelinepr@jconnelly.com

Tracey Stratton

Public Relations Manager, Advisors Excel

tracey.stratton@advisorsexcel.com

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iPipeline® Adds Speed of Underwriting to Quote Engine with Ethos to Deliver Insurance to Agents in Minutes

Ethos Becomes First Insurtech on the Platform as Proprietary iPipeline Technology Feature Optimizes Filtering of Policies with Instant Underwriting

EXTON, PA and AUSTIN, TX—June 16, 2022—iPipeline® announces that it has entered into a strategic alliance with Ethos, one of the largest term life insurance providers in the U.S., empowering Ethos to help a wider range of consumers benefit from its online life insurance coverage platform. As the first insurtech on the iPipeline platform, Ethos can now offer its white-labeled and customized life insurance assessment, application, and policy delivery services to the more than 400,000 agents across the iPipeline ecosystem.

Ethos’ mission is to make life insurance more affordable and accessible to as many Americans as possible. With Ethos, consumers can obtain life insurance policy quotes and apply online in minutes without medical exams. Using its proprietary technology stack, Ethos can process the application instantly, providing information about coverage eligibility and rates. Once the application is approved, the policyholder can activate their coverage immediately.

Insurtechs can appear lower in lists on quote engines that were traditionally designed to sort only by premiums. iPipeline resolves this issue by displaying a “speed score” to agents. Each carrier is measured by the amount of time it takes for an agent to complete their digital application, as well as the time it takes the carrier to make an underwriting decision. These speeds and qualification scores are displayed next to the carrier’s premium. Now for the first time, agents can sort via speed and any of these categories, allowing them to help their customers get the best product for their needs, especially as more and more consumers expect instant online experiences.

“Each agent determines what matters most to their client. Sometimes that’s speed—and sometimes it’s price,” said Bill Atlee, Founder and Chief Innovation Officer of iPipeline. “Our quote engines with the added ‘speed score’ search will help Ethos stand out in an industry that is used to a 30-to-45-day underwriting process. Agents can now view Ethos’s products alongside traditional carriers with the ability to consider more than just price. We’re excited to bring the Ethos products to the many agents in the iPipeline ecosystem, and we look forward to our ongoing partnership.”

“iPipeline’s distribution and innovation capabilities will help us as we continue on our mission to protect the next million families,” said Vipul Sharma, Chief Technology Officer at Ethos. “iPipeline shares our commitment to making life insurance more accessible and improving the experience—at every point in the process. This strategic alliance allows us to seamlessly reach more consumers through the thousands of insurance agents who use iPipeline.”  

About iPipeline

iPipeline is building the end-to-end digitized ecosystem for the life insurance and wealth management industries, which will enable millions of uninsured or under-insured Americans to secure their financial futures as part of a holistic financial planning experience. The firm is working to optimize all application and processing workflows—from quote to commission—and consolidating them within one of the most expansive straight-through processing platforms, significantly reducing paper, saving time, and increasing premiums and placements for insurance agents. iPipeline is also committed to offering premier subscription-based tools to help financial institutions and advisors automate and digitize financial transactions, comply with regulations, and seamlessly incorporate life insurance and annuities into client accounts. 

The iPipeline digital ecosystem incorporates one of the industry’s largest data sets to enable advisors and agents to optimize their businesses. Since its establishment in 1995, iPipeline has facilitated 1.5 billion quote responses, $32 billion in savings on printing and mailing costs, the collection of 55 billion premiums, and the protection of 25 million lives. iPipeline operates as a unit of Roper Technologies (NYSE: ROP), a constituent of the S&P 500®, Fortune 500®, and the Russell 1000® indices. For more information, please visit https://www.ipipeline.com/.

About Ethos

Ethos is a technology company. We make it easier than ever for everyone to protect their families with life insurance. Ethos has created the insurance industry’s most advanced proprietary technology, eliminating the traditional barriers to life insurance by developing instant and accessible products that make it easy for everyone to protect their families with life insurance online, in minutes without any medical exams. We issue billions in coverage each month and an invaluable amount of peace of mind for our families every single day. Ethos is a global company, with offices in Austin, San Francisco, Seattle, and Singapore. To learn more, visit www.ethoslife.com.

Media Contacts:

Laura Simpson

JConnelly for iPipeline

973-713-8834

ipipelinepr@jconnelly.com

Sarah Freeman

Method Communications for Ethos

ethos@methodcommunications.com

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BetterLife Selects iPipeline® to Digitally Transform Its Business & Better Serve Future Generations

125-Year-Old Fraternal Benefit Society Plans to Employ the iPipeline Ecosystem to Improve Agent & Member Experiences—and Set a Foundation for Scalable Growth

EXTON, PA and MADISON, WI—April 25, 2022— iPipeline® announces that BetterLife, a life insurance company which has been serving individuals, families, and communities for more than a century, will harness the iPipeline technology ecosystem to digitize its business operations to meet its aggressive growth goals.

Madison, WI-based BetterLife was created in January 2021 following the merger of two member-owned fraternal benefit societies with a combined 200+ years of providing affordable life insurance to American families. The company’s insurance product suite encompasses term life, universal life, whole life, final expense, and annuities.

BetterLife, licensed in 17 states, aims to increase its life insurance business in the next three to five years. The life insurance company has subscribed to iPipeline’s end-to-end new business ecosystem for both agent-led and consumer-led transactions, which will help families not only acquire the right coverage but also do so more quickly and easily.

“To survive in today’s marketplace, life insurance companies must embrace digitization and better position themselves to help those who want to protect their financial futures going forward,” said Bill Hunter, Senior Vice President of Sales at iPipeline. “We’re excited to extend our market-leading technology to the fraternal channel at a price point that is affordable and provides members with an improved process. With our end-to-end technology ecosystem and distribution network, BetterLife will be able to simplify its new business process and workflows across the organization, while providing an efficient and effortless digital experience that will help them open doors and grow efficiently.”

The iPipeline team put together a fully configurable technology package for BetterLife streamlining the new business workflow, using the proven best practices screen, forms, and processing. The pre-configured solution comes with workflows optimized for the agent and distribution partners. All this leads to a cost-effective, fast, and efficient implementation. To learn more about how iPipeline’s solutions work together to digitize and optimize life insurance and annuity business processes from start to finish, please visit https://www.ipipeline.com/customers/lifeannuities/.

“Today’s members and agents want a quick, easy, and customer-friendly process, just like they experience everywhere else in their lives. To do this, we need to embark on a strategic digital transformation, which will digitize our processes, making them much faster, easier to use, and error- proof,” said Dan Shinnick, CEO and Board Chair of BetterLife. “Following an extensive selection process, we chose iPipeline to be our partner in our digital transformation journey. iPipeline is recognized as an industry leader, and offered us the important ability to work with one vendor for the entire process—from quoting and illustrations to e-App, direct-to-consumer, automated underwriting, e-Delivery, and e-Signature.”

Customers who purchase life insurance and other forms of financial protection from fraternal benefit societies, like BetterLife, become members with ownership stakes and governance rights in these organizations. Profits not required for operations, claim payments, and reserve maintenance are given back to their communities through volunteer work and philanthropic donations, or put toward member-exclusive benefits. Fraternal benefit societies are tax-exempt under Chapter 501(c)(8) of the Internal Revenue Code.

About iPipeline

iPipeline is building the end-to-end digitized ecosystem for the life insurance and wealth management industries, which will enable millions of uninsured or under-insured Americans to secure their financial futures as part of a holistic financial planning experience. The firm is working to optimize all application and processing workflows—from quote to commission—and consolidating them within one of the most expansive straight-through processing platforms, significantly reducing paper, saving time, and increasing premiums and placements for insurance agents. iPipeline is also committed to offering premier subscription-based tools to help financial institutions and advisors automate and digitize financial transactions, comply with regulations, and seamlessly incorporate life insurance and annuities into client accounts. 

The iPipeline digital ecosystem incorporates one of the industry’s largest data sets to enable advisors and agents to optimize their businesses. Since its establishment in 1995, iPipeline has facilitated 1.5 billion quote responses, $32 billion in savings on printing and mailing costs, the collection of 55 billion premiums, and the protection of 25 million lives. iPipeline operates as a unit of Roper Technologies (NYSE: ROP), a constituent of the S&P 500®, Fortune 500®, and the Russell 1000® indices. For more information, please visit https://www.ipipeline.com/.

About BetterLife

Founded in 1897, BetterLife is a different kind of life insurance company. BetterLife is member-owned and offers reliable protection, friendly service, and knowledgeable guidance, all with you and your loved ones in mind. We are passionate about making a difference in our communities. Our mission is to help our members protect their families’ financial futures, build better lives, and better their communities. For more information, please visit https://www.betterlifeins.com/.

Media Contact
Laura Simpson
JConnelly for iPipeline
973-713-8834
ipipelinepr@jconnelly.com

Dan Shinnick
CEO & Board Chair, BetterLife
608-824-6086
dshinnick@betterlifeins.com

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iPipeline Named One of the Country’s Top Workplaces in Energage’s National Employee Survey Program

Firm Honored Among Top Workplaces 2022 Award Recipients Based on Employee Feedback About the iPipeline Culture

EXTON, PA – February 1, 2022 – iPipeline® announced today that it has been recognized by Energage as one of the Top Workplaces in the country for 2022. The firm was selected according to the responses of its employees to questions in the Energage Workplace Survey focusing on company culture.

“These achievements reflect iPipeline’s commitment to providing a work environment where people can grow and succeed, while making a significant impact on people’s financial security,” said Larry Berran, CEO of iPipeline. “We are dedicated to creating an exceptional learning environment, fostering collaboration and diversity of perspective, and empowering Pipers to make an impact beyond their day-to-day roles. We are thankful for each one of our employees and their contributions, which is what truly makes iPipeline a top workplace.”

In Energage Workplace Survey responses, iPipeline employees, nicknamed “Pipers,” noted they feel they are genuinely appreciated, and that the company’s senior managers encourage different points of view and teamwork. iPipeline employees’ survey responses also indicate they feel well-informed about company business and operations, and strongly believe in iPipeline’s direction.

iPipeline considers its employees to be part of an extended family of professionals, enabling the company to deliver the innovative technology and tools that allow more Americans to achieve financial protection through life insurance and annuities. To learn more about the iPipeline culture, and career opportunities, please visit https://www.ipipeline.com/culture/ or https://www.ipipeline.com/careers/.

Participants in the Top Workplaces national and regional awards programs must achieve a 35% response rate to the Energage Workplace Survey from their employees. The survey asks participating company employees to anonymously respond to 24 base statements about key areas of corporate culture, such as values, cooperation, employee appreciation, as well as encouragement, support, and coaching from managers. In addition, the survey measures confidence in company leaders; employee productivity, retention, and recruitment; and company pay, benefits, training, and expectations. Energage utilizes data from 23 million employee surveys from across 70,000 organizations, which it has collected over more than 15 years, to analyze and compare the responses from participating companies, and identify which ones offer top workplaces for employees.

iPipeline and this year’s other Top Workplaces honorees were highlighted by Energage on its virtual 2022 Top Workplaces USA national award celebration today. For more information about the Top Workplaces awards program and methodology, please visit https://topworkplaces.com/about/.

About iPipeline
iPipeline is a leading provider of no code / low code, content-based digital solutions for the life insurance and financial services industry. Through our SSG Digital, end-to-end platform, we accelerate and simplify sales, compliance, operations, and support. We provide process automation and seamless integration between every participant in our ecosystem including carriers, agents, general agencies, advisors, broker-dealers, RIAs, banks, securities/mutual fund firms, and their consumers on a global basis. Our innovative solutions include pre-sales support, new business and underwriting, policy administration, point-of-sale execution of applications, post-sale support, data analysis, reporting, user-driven configuration, consumer delivery and self-service, and agency and firm management.

iPipeline’s platform is used by approximately 450 carriers and fund companies, 1,400 distributors and financial institutions, and their agents and licensed advisors in a cloud-based environment. With headquarters in Exton, Pennsylvania, iPipeline has locations in Boston, Bromley (UK), Burlington (Canada), Cheltenham (UK), Dallas, Davidson, Fort Lauderdale, Huntersville, Ontario (CA), Philadelphia, Pleasanton, and Salt Lake City. Visit www.ipipeline.com.

Media Contact:
Dana Taormina
JConnelly for iPipeline
973-647-4626
iPipelinePR@jconnelly.com

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Looking Ahead with Bill Atlee & Dan LaBert

Artificial Intelligence | Automated Underwriting | Next Gen e-App

Presenters: Bill Atlee, Founder & Chief Innovation Officer, iPipeline & Dan LaBert, CEO, NAILBA

NAILBA CEO Dan LaBert sits down with Bill Atlee, Chief Innovation Officer for iPipeline, to discuss iPipeline’s initiatives moving into the new year.

BGAs: Jump-Start Your Lead Gen in the New Year

Consumer Quoting | Lead Management | Downline Transparency

Presenters: Bill Atlee, Founder & Chief Innovation Officer, iPipeline & Peri Lane, Owner & Founder, Apis Productions

How are you generating new leads and attracting new clients? Are you activating your website to capture visitor exploration and catapulting that into sales opportunities?

Watch two industry veterans – Bill Atlee, iPipeline’s Founder and Chief Innovation Officer, and Peri Lane, Owner & Founder of Apis Productions, as they dive into a consumer-based quote engine approach that leverages website activity to generate and capture new leads.