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National Guardian Life Selects iPipeline’s iGO e-App for Preneed and Final Expense

Exton, PA — 11/06/2012

Product Offers Error-Free Applications, e-Signature, and e-Submission to Speed Processing in New Markets

iPipeline®, the leader in on-demand marketing, selling and processing solutions for the nation's top insurance carriers, distributors and producers, today announced that National Guardian Life has selected iPipeline to automate how independent insurance professionals sell and process Preneed and Final Expense products. iGO e-App®, iPipeline's intelligent fillable form solution used by top life insurance carriers in North America, will power the sales process in the Preneed and Final Expense markets.

"Independent research* has recently shown that iPipeline's iGO e-App substantially reduces costs associated with completing and processing insurance applications. Our decision to apply the e-App solution to the Preneed and Final Expense markets is based on the increasing demand among baby boomers for these low-risk policies," said Paul Melchiorre, President, iPipeline. "A-rated carriers are using the Velocity Platform to cut costs, gain speed-to-market advantages, and achieve new efficiencies within our industry network and across the enterprise. In the months ahead, iPipeline will reveal how we are applying iGO e-App to other markets of high business value to our carriers, distributors, and producers."

"Given the growing demand for Preneed and Final Expense products, we evaluated e-App technologies with the potential to improve and accelerate the point-of-sale (POS) experience, reduce costs, and increase placement ratios. iPipeline appeared on our radar as a solutions provider with an AGILE deployment methodology, low-cost entry, and the preferred product standardization," said Gary Means, Vice President of Information Services, National Guardian Life. "We are a big believer in delivering value and convenience to our marketing partners and their clients. iGO e-App will contribute in a big way to achieving this strategic objective in our target markets."

*Research to be presented on November 20th in Celent/iPipeline Webcast, noon EST.

About National Guardian Life

Founded in 1909, National Guardian Life Insurance Company (NGL) is a mutual insurance company located in Madison, WI, and is licensed to do business in 49 states and the District of Columbia. NGL markets preneed and final expense life insurance as well as group market products through independent agents. NGL is also rated "A- (Excellent)" by A. M. Best. Rating is current as of 4/25/12. For more information please visit NGL at

National Guardian Life Insurance Company is not affiliated with Guardian Life Insurance Company of America, aka The Guardian or Guardian Life.

About iPipeline:

iPipeline leads the industry in providing the next-generation suite of sales distribution software to the insurance and financial services markets through its on-demand service. iPipeline's channel solutions for carriers, distributors, and financial institutions automate activities for health class estimation, CRM, forms distribution and processing, quotes and illustrations, e-Applications, agency management, data services, policy delivery and policy holder services, enabling the entire industry to market, sell, and process faster.

iPipeline provides the process automation and seamless integration needed on a global basis to make a sale by aggregating approximately 125 carriers, 1,200 distributors and financial institutions, and their producers and licensed advisors in a Web-based environment – the iPipeline Customer Network. With headquarters in Exton, Pennsylvania, iPipeline has locations in Atlanta, Charlotte, Danville, Fort Lauderdale, Milwaukee, Philadelphia, Salt Lake City, Tokyo, UK, and Vancouver. Visit us at

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