April 8, 2009
For Immediate Release

NATIONWIDE FINANCIAL GOES LIVE WITH iPIPELINE’s iGOFORMS™ PLATFORM

Leading Life Insurance Carrier Provides e-Applications, e-Sign, and e-Submit Capabilities to Distribution Channel

Exton, PA: iPipeline™, the leader in on-demand software that supports marketing, selling, and processing solutions for the nation’s top insurance carriers, distributors and producers, today announced Nationwide Financial Services, Inc. went live on March 23rd with iGOFORMS™. iPipeline’s iGOFORMS™ is the industry’s leading intelligent, rules based, e-applications that provides carriers, distributors and their agents with unique selling and straight-through processing advantages including e-signature and e-submission. iGOFORMS™ will be used for Nationwide’s YourLifeSM series of term products and YourLifeSM universal life products.

"The ever-changing life insurance marketplace means financial professionals must adapt to their clients’ needs,” said Jeff Stein, Vice President of Life Insurance Underwriting and Operations for Nationwide Financial. “Because they live busy lives, consumers are getting more comfortable with going online to search for – and buy – all kinds of products and services. We need to ensure we’re providing the best possible online experience for our life insurance customers, which means we have to embrace online tools, forms and other processes that also benefit those who sell our products."

"Consumers are trending towards reviewing insurance products and receiving quotes online, which means they are seeking speed and convenience. An agent’s ability to enhance the consumer experience by providing 100% in Good Order (iGO) applications brings major rewards,” said Bill Atlee, Chief Strategy Officer, iPipeline. “By allowing the consumer to review the application online, e-Sign, and e-Submit it back to the agent, Nationwide is placing the necessary electronic solution in motion to reduce what is typically a 14-day, paper-based process to 2 days or less. On the average, this equates to a 5-7% increase in placement ratios. Nationwide shares in our vision of what can be accomplished by automating the consumer buying experience and the distributor’s review—the Go/No-Go process--within the value chain. We are pleased to have this progressive carrier on board as a marquee client."

About iPipeline
iPipeline™ leads its industry in providing the next-generation suite of sales distribution software to the insurance and financial services markets as an on-demand service. By positively influencing behavior across the value chain through flexible, rules-based technology, iPipeline's channel solutions for carriers, distributors, and agents automate activities for field underwriting support, quoting, forms processing, illustrations development, requirements ordering, contracting, and content distribution, enabling the insurance industry to market better, sell more, and process faster. iPipeline provides the process automation and seamless integration needed to make a sale by aggregating over 160 carriers, 1,100 distributors, and 400,000 agents in a single, Web-based environment — the iPipeline Network. The network generated over $3 billion in premiums in 2008.

iPipeline's simple, intuitive system integrates directly with 850 Web sites including the industry's largest banks, broker-dealers and insurance distributors via a Software as a Service (SaaS)-based model. This integrated approach enables insurance companies to automate sales distribution, eliminates point-of-sale mistakes, and streamlines the issuance of insurance policies. With headquarters in Exton, Pennsylvania, iPipeline has offices in Atlanta, Charlotte, and Milwaukee.

iPipeline, one of the fastest growing, privately-held companies in the US, is a Philadelphia 100 and an Inc. 5000 company. For more information, please visit: http://www.ipipeline.com.

About Nationwide
Nationwide, based in Columbus, Ohio, is one of the largest diversified insurance and financial services organizations in the world. Nationwide ranks #108 on the Fortune 500 list.* The company provides a full range of insurance and financial services, including auto, motorcycle, boat, homeowners, life, commercial insurance, administrative services, annuities, mortgages, mutual funds, pensions, long-term savings plans and health and productivity services. For more information, visit www.nationwide.com.

* Fortune Magazine, April 2008

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For more information contact:
Ashley Gerson
Marketing
484-348-6555, ext. 462

484-348-6555, x462