« return to Press Releases

March 25, 2009
For Immediate Release

PACIFIC LIFE GOES LIVE WITH iGOFORMS™ ON iPIPELINE PLATFORM

Leading Carrier to Increase Sales Efficiency by Streamlining Life Product Processing for Agents

Exton, PA: iPipeline™, the leader in on-demand software that supports marketing, selling, and processing solutions for the nation’s top insurance carriers, distributors and producers, today announced Pacific Life went live on March 9th with iGOFORMS--intelligent fillable forms--within iPipeline’s distribution network of 850 BGAs and 400,000 agents. iGOFORMS will be used for Pacific Life’s Universal Life (UL), Variable Universal Life (VUL), Indexed Universal Life (IUL) and Whole Life (WL) products. iPipeline’s e-applications produce 100% in Good Order (iGO) submissions, reduce cycling costs, increase agent productivity, and boost placement ratios.

"iPipeline is regarded by many of the nation’s marquee carriers as the top provider of on-demand software to the insurance industry. Having Pacific Life entrust the processing of their life insurance products to us by selecting iGOFORMS is a milestone achievement for the company," said Tim Wallace, CEO, iPipeline. "Everything within the insurance distribution network hinges on adoption and sustainable results. 2008 was a breakthrough year for carriers deploying iGOFORMS to their producers. In a recent survey conducted by iPipeline, carriers reported savings in excess of $100 per application. We are confident that Pacific Life will experience strong adoption as agents find themselves reaping the benefits from what is typically a 25% increase in sales productivity."

"Pacific Life has been a user of iGOFORMS for Term Insurance since 2008 and we are pleased to continue to expand this tool, which makes it easier for producers to do business with Pacific Life. iPipeline’s products are designed to positively influence the way producers work,” said Martha Gates, Senior Vice President, Operations, Pacific Life. “Understanding the daily obstacles confronting distributors and their producers within the sales and application process is the key to solving adoption challenges. iGOFORMS are about getting applications 100% right the first time while providing individuals with optimal flexibility through a Web-based platform. We are excited about the iGOFORMS deployment for our life products and its potential to increase sales efficiency by streamlining life product processing for our producers."


About iPipeline
iPipeline™ leads its industry in providing the next-generation suite of sales distribution software to the insurance and financial services markets as an on-demand service. By positively influencing behavior across the value chain through flexible, rules-based technology, iPipeline's channel solutions for carriers, distributors, and agents automate activities for field underwriting support, quoting, forms processing, illustrations development, requirements ordering, contracting, and content distribution, enabling the insurance industry to market better, sell more, and process faster. iPipeline provides the process automation and seamless integration needed to make a sale by aggregating over 160 carriers, 1,100 distributors, and 400,000 agents in a single, Web-based environment — the iPipeline Network. The network generated over $3 billion in premiums in 2008.

iPipeline's simple, intuitive system integrates directly with 850 Web sites including the industry's largest banks, broker-dealers and insurance distributors via a Software as a Service (SaaS)-based model. This integrated approach enables insurance companies to automate sales distribution, eliminates point-of-sale mistakes, and streamlines the issuance of insurance policies. With headquarters in Exton, Pennsylvania, iPipeline has offices in Atlanta, Charlotte, and Milwaukee.

iPipeline, one of the fastest growing, privately-held companies in the US, is a Philadelphia 100 and an Inc. 5000 company. For more information, please visit: http://www.ipipeline.com.

About Pacific Life
Offering insurance since 1868, Pacific Life provides a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. With more than half of the 100 largest U.S. companies as its clients, Pacific Life is also a member of the Insurance Marketplace Standards Association (IMSA), whose membership promotes high ethical standards for the sale of individual life insurance and annuities.

# # #

For more information contact:
Ashley Gerson
Marketing
484-348-6555, ext. 462

484-348-6555, x462