February 24, 2009
For Immediate Release

89% of iPipeline™ Survey Respondents Plan to Adopt Straight-Through Processing

53% of Respondents to Implement iGOFORMS™ within 6-12 Months

Exton, PA: iPipeline, the leader in on-demand software that supports marketing, selling, and processing solutions for the nation’s top insurance carriers, distributors and producers, today reported that a nationwide survey of distribution customers indicated iPipeline’s solutions and agent tools are key to the profitability and growth of their businesses. The survey also revealed an industry-wide migration of top distributors during the next 6-12 months to iGOFORMS--intelligent fillable forms--to support the straight-through processing of insurance applications across the value chain.

"To become a highly-valued business partner, you need to know where you are with your customers and understand their current and future needs. No other vehicle better provides that level of insight than the client survey,” said Tim Wallace, CEO, iPipeline. “Our recent distribution customer survey confirmed that iGOFORMS is becoming the preferred industry standard for straight-through processing among distributors and their agents. Q1 adoption has been extremely strong, because the benefits realized from implementation are almost immediate. There are instances where agent usage rates are at 85% within 3 months."

iPipeline’s recent distribution customer survey delivered the following salient findings:

94% of respondents view iPipeline’s solutions and tools as very important to extremely important to the viability of their businesses.
53% of respondents plan to add iGOFORMS to their Web sites within 6-12 months.
97% of respondents are satisfied to extremely satisfied with iPipeline’s products and services.
89% of respondents plan to migrate to e-applications with e-submission and e-signature to achieve new efficiencies via straight-through processing.

"iPipeline’s goal is to enable the industry to eliminate all errors and turn NiGO (Not In Good Order) submissions into iGO (in Good Order) submissions. This is an enormous win for carriers, distributors and agents: everyone saves money by working smarter, cycle times are significantly reduced, and the payment process is turbo-charged,” added Wallace. “At a time when the economy is challenging all businesses, this could be an unexpected windfall of cash for the insurance industry. We’re talking about improving placement ratios by as much as 10% or more per carrier."

About iPipeline
iPipeline™ leads its industry in providing the next-generation suite of sales distribution software to the insurance and financial services markets as an on-demand service. By positively influencing behavior across the value chain through flexible, rules-based technology, iPipeline's channel solutions for carriers, distributors, and agents automate activities for field underwriting support, quoting, forms processing, illustrations development, requirements ordering, contracting, and content distribution, enabling the insurance industry to market better, sell more, and process faster. iPipeline provides the process automation and seamless integration needed to make a sale by aggregating over 125 carriers, 850 distributors, and 400,000 agents in a single, Web-based environment — the iPipeline Network. The network generated over $3 billion in premiums in 2008.

iPipeline's simple, intuitive system integrates directly with 850 Web sites including the industry's largest banks, broker-dealers and insurance distributors via a Software as a Service (SaaS)-based model. This integrated approach enables insurance companies to automate sales distribution, eliminates point-of-sale mistakes, and streamlines the issuance of insurance policies. With headquarters in Exton, Pennsylvania, iPipeline has offices in Atlanta, Charlotte, Los Angeles, and Milwaukee.

iPipeline, one of the fastest growing, privately-held companies in the US, is a Philadelphia 100 and an Inc. 5000 company. For more information, please visit: http://www.ipipeline.com.

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For more information contact:
Ashley Gerson
Marketing
iPipeline

484-348-6555, x462