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May 3, 2005
For Immediate Release

iPipeline and Aviva Life Insurance Company sign agreement to electronically distribute forms and product information

Exton, PA. — iPipeline is pleased to announce Aviva Life Insurance Company has contracted with iPipeline to syndicate their life and annuity product forms and information directly onto their agents' websites. Using iPipeline's content repository, Aviva now makes it quicker and easier for master general agents to offer their writing agents access to competitive rates, product information and underwriting guidelines.

In addition, Aviva will utilize iPipeline's forms engine to efficiently manage its forms changes so that updates will be displayed swiftly on their agents' web sites.

Amy Wakeman, Aviva's Assistant Vice President of Agency Marketing, said, "iPipeline has enabled us to continue to improve support for our agents by creating an enhanced 'ease of doing business.' Producers can now download a single PDF package containing all the state-specific forms they need to make a sale."

Bill Atlee, Chief Marketing Officer of iPipeline, commented, "We are thrilled that our customers will now have electronic access to information on Aviva's innovative products and its entire library of continuously updated forms."

About iPipeline
iPipeline provides insurance carriers, wholesalers, banks and broker-dealers with secure point-of-sale systems for their websites to increase premium and reduce administrative headaches. Major product modules include pre-underwriting support, quoting, illustrations, forms libraries, drop-ticket application fulfillment, online appointments, intelligent fillable forms, and the industry's largest content database. Modules easily connect to provide a complete end-to-end compliant solution. iPipeline supports multiple distribution channels in the life, annuity, long term care and disability insurance markets. Over 100 top insurance carriers and 650 of their wholesalers, banks, and broker-dealers' websites are powered by iPipeline. Market, Sell & Transact Insurance…today!

About Aviva
Aviva Life Insurance Company is a subsidiary of London-based Aviva plc. Aviva plc has roots dating back to 1696 and is one of the 10 largest insurance groups in the world. One of the fastest-growing U.S. life insurers, Aviva Life Insurance Company offers a competitive portfolio of fixed life insurance and annuity products through select independent agents, banks and brokers.

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