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September 9, 2004
For Immediate Release

iPipeline Announces AnnuityPipe 2.0 is Now Available

Exton, PA — iPipeline announced today the release of version 2.0 of AnnuityPipe which provides web-based access to real-time rates, product information and forms necessary to write annuity business.

AnnuityPipe 2.0 has improved functionality that allows for easier searches on Fixed and EIA annuity rate and product information. AnnuityPipe 2.0 provides annuity producers with direct access to more than 300 products from more than 40 carriers and includes VA and SPIA forms.

The Distributor Edition of AnnuityPipe 2.0 allows a wholesaler to more prominently market annuities to its agent base through its website, increasing premiums while reducing the wholesaler's burden in organizing, updating, and communicating rate and product changes which occur frequently. AnnuityPipe 2.0 is a free upgrade to existing AnnuityPipe 1.0 customers.

The Carrier Edition of AnnuityPipe 2.0 allows a carrier to streamline rate, product and forms changes on its own website. AnnuityPipe 2.0 has also been upgraded to give carriers the ability to directly update rates and product information for its own products on distributor websites.

Larry Berran , President and CEO of iPipeline, commented, "AnnuityPipe allows a general agent to more prominently market its annuity business while making life easier for its agents to do business 24 hours a day, seven days a week. Brokers can now search on the key annuity features such as surrender charges, yield, bonus rates and more. Insurance carriers now have the ability to directly manage web-based rate, form and product updates - on their own websites and on their distributors' websites who have AnnuityPipe…turning a compliance nightmare into a marketing dream."

About iPipeline
iPipeline is the leading ASP software and content service provider for the life insurance industry. iPipeline's tools are driven by proprietary web-based technologies, enabling distributors, carriers and brokers to transact insurance sales faster than ever before. iPipeline continuously maintains the industry's largest life, annuity and LTC database with 100+ participating insurance carriers and over 1,200 products. This database is accessible through iPipeline's proprietary software which currently powers over 485 wholesaler, bank, broker-dealer and insurance company websites reaching over 120,000 producers.

For further information visit us at www.ipipeline.com , call us at (800) 758-0824, or email us at .