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Lincoln Financial to offer iGO e-App for Term and UL and Electronic Policy Delivery.
Karen Nixon’s not only helping Lincoln Financial Group roll out
Although the carrier has offered iGO e-App for its MoneyGuard line for some time, Nixon, the VP of Strategic Development of Underwrting & New Business, says now is the right time to expand Lincoln’s electronic application offerings.
“Our producers have been waiting for this for a long time,” she said. “In the end, it would have cost us more not to move to the next generation of electronic processing…which is how we view the iGO e-App.
The Radnor, PA-based company first signed their contract for iGO e-App back in 2008. According to Nixon, iPipeline was on their minds as a vendor to work with from the beginning. She says the iPipeline team was adept at helping Lincoln anticipate needs that had yet to materialize.
“Right off the bat, there was a level of comfort,” she says. “iPipeline’s people really knew our business and our needs.”
The company had already offered its MoneyGuard product via iGO e-App. But as the years went on, agencies began contacting Nixon’s team to find out how they could use it for the other products.
“Once you start to hear that from the field, it really hits home,” she says.
The projected increase in speed and volume of business is still yet to be determined, but one thing is clear, Nixon says. People are excited.
“Everyone is jumping onboard quickly,” she says of the iPipeline tools. “They want to start using them as soon as they can.”